Charathoner is the brand identity for Char, a running coach whose business celebrates motion and endurance. The logo draws inspiration from racing tracks, with lines flowing through the letters to suggest movement and energy. Typography features organic shapes that pair with a bold, electric color palette, reflecting motivation and athleticism. This dynamic identity mirrors Char’s philosophy of pushing boundaries while remaining approachable. The brand feels energetic, modern, and inspiring—perfect for athletes and casual runners alike.