Unwynd Wellness Club is a vibrant, approachable brand centeredaround their illustrated yeti mascot. We created a full suite of custom illustrations and icons that bring personality and playfulness to the brand. The primary typography is a clean serif, paired with a loose, italic serif for secondary text and occasional bold sans serif accents. The result is a brand that balances whimsy with sophistication, inviting clients into a distinctive wellness experience. Every element was designed to feel friendly, energetic, and memorable.