Like it or not, social media has become engrained within our society: we use it to connect with our friends, share our ideas, and discover more about the world. We’re all glued to our phones, so why not wield social media to benefit your business? Not every marketing campaign has to be expensive to be effective, and social media has created a chamber of free access to the world. Here are some reasons why you should invest in social media marketing for your small business:
Generate Brand Awareness
No matter how cool and innovative your business is, if no one knows about the company, you won’t get the results that you want from your business. Social media allows you to promote your company and reach an audience of millions with relative ease and speed. In fact, according to Instagram, 83% of users tested discovered new products and services on the app.
Increase Site Traffic
Social media allows you to generate interest from your audience so that as you build a social media presence, it becomes easier and easier to direct consumers to your site. Sharing updates on social media also allows your customers to stay up-to-date on whatever changes are happening on your site.
Build Brand Loyalty
Social media allows companies to build upon their brand voice and express their personalities. Customers love getting to know what type of companies they’re supporting, and social media doesn’t just allow you to be fun, but it also gives you a chance to share the knowledgeable and exciting content that backs your brand. Use social media to flex how you’re embracing company values.
Collect Customer Data
All businesses should have a target demographic in mind, but are you truly reaching the people you want? Having the data to prove that you’re actually engaging with that market is invaluable. With the analytics that social media accounts can provide, you’re better able to understand the exact reach of your business. Which ages are predominantly interested in your business? Where are they located? With this data, you can better adjust your brand and strategy to continue your success.
Social media is a two-way street. While you have a clearer insight into who your consumers are and what they want, they can also clearly communicate their needs. Correctly navigating this level of communication reflects the reliability of your company.
Putting in the effort to learn how to use these social media platforms may seem like a chore, but the payoff from this cost-effective tool can’t be denied. Whether you work with Instagram, Youtube, or Facebook, there is no doubt that social media marketing will put you closer to your goals.