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Getting Started with YouTube Short

Getting Started with YouTube Short

Long-form content may have reigned superior on YouTube for the past decade, but there’s a new video form in town: the YouTube Short. Ranging from 15 seconds to a minute long, these quick videos offer an easier, low-effort way to hop on the short-form bandwagon.  Here’s how you can get started: How to Create YouTube Shorts You don’t need fancy tools to create a YouTube Short; in fact, you can create it all in the YouTube app on your phone.  Here’s a step-by-step of how to record and upload your first Short:  In the YouTube app, tap the plus sign...

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A Guide to TikTok Search

A Guide to TikTok Search

TikTok University is real: whether they’re learning how to deep clean a washing machine or taking down tips on how to interview for jobs, more and more people are now using TikTok for its wealth of useful knowledge.  In fact, during a technology conference in July, Google senior vice president Prabhakar Raghavan said that “something like 40 percent of young people, when they’re looking for a place to lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” However, this shift isn’t necessarily something to worry about; by optimizing your content on TikTok, you can...

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5 Reasons to Invest in Social Media Marketing

5 Reasons to Invest in Social Media Marketing

Like it or not, social media has become engrained within our society: we use it to connect with our friends, share our ideas, and discover more about the world. We’re all glued to our phones, so why not wield social media to benefit your business? Not every marketing campaign has to be expensive to be effective, and social media has created a chamber of free access to the world. Here are some reasons why you should invest in social media marketing for your small business:   Generate Brand Awareness  No matter how cool and innovative your business is, if no...

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Group Profile: An Introduction to Instagram’s Latest Feature

Group Profile: An Introduction to Instagram’s Latest Feature

Instagram is constantly evolving and adapting to stay relevant amongst all the competition in the social media market. Some features have been staples–such as Instagram Stories–while others haven’t been as warmly received. Despite some negative feedback about the constant changes, Instagram has not slowed down from regularly testing new features. Their latest experiment? Group Profiles. Here’s what it does:  What is Instagram’s Group Profile? Pushing the boundaries of collaboration on social media, Group Profile is a feature that would allow multiple users to share through one account. Similarly to Facebook Groups, this new feature would allow people to connect over...

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Planning the Perfect Holiday Marketing Campaign

Planning the Perfect Holiday Marketing Campaign

One of the biggest mistakes around the holiday season is waiting until the last minute to find presents for loved ones. Similarly, companies often wait too long to plan their holiday content. According to Twitter, talks about the holiday festivities were up 61% in August compared to the previous year. The holiday season is fast approaching, and now is the time to fine-tune your ideas!    Determine Goals Before planning this year’s content, it’s important to reflect on the previous year.  Take the time to look at past experiences and results to analyze how that might impact your future planning....

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