If you haven’t noticed your Instagram feed being flooded with videos recently, where have you been?! No, but seriously, video content is taking over as the top content across all social platforms. If you want to optimize engagement on your page, we highly recommend jumping on the video bandwagon. Here are 6 reasons videos will get you the ultimate growth.
1. The algorithm favors them
We’ve all been trying to figure out the new Instagram algorithm. Well, one thing we know for sure is that videos are more likely to be seen on your explore page and feed. The 2020 Instagram engagement report showed that videos have two times more engagement than photos. If you want to reach a wider audience, videos are your answer!
2. They provide more entertainment
There are a million different Instagram influencers to follow these days. We want to follow people who post fun, compelling content. A video is more interactive and overall entertaining. If you are focusing on audience retention, try posting some videos to keep everyone loving your page.
3. It appeals to a younger audience
With the rise in Tik Tok, it’s clear how much Gen Z is loving videos. This generation grew up on Youtube, Tik Tok, and arguably the best social media ever, Vine (sorry, we just had to say it). Videos are a familiar way to consume content across many platforms.
4. You can post it on multiple platforms
We know that making videos is time-consuming. We’ve all spent hours trying to correctly lip-sync with a Tik Tok sound. The good news is that you can post your Tik Tok videos as Instagram Reels, too! You’ll be able to grow your reach on both social platforms with the same content. That’s a win!
5. It can better showcase your product
If you’re a business trying to sell clothing, makeup, food, or anything tangible, video can be your new best friend. Products come to life on video. It’s a great way to show the appeal of your products. If you haven’t tried videos as a marketing tool, this is your sign!
6. It can feel more personal
Videos have an extra layer of personality. You can chat with your audience through video, making it feel like a one-on-one conversation. You can also make funny or cool videos that show off your brand’s vibe. This is the perfect way to engage on a deeper level with your audience.
We hope you are feeling inspired to post videos across your platforms. You won’t regret it when you see your engagement thrive!