While Instagram users are scrolling through their personal timelines, an unexpected ad is something that instantly grabs someone's attention. Social media ads are a quick way to introduce your brand to new audiences and potential customers and clients. Although Instagram ads are commonly done through Facebook, Instagram actually allows you to boost your content straight through the app!
Before you get started, make sure you have a clear ad strategy in mind, as well as content that promotes your brand effectively. You can boost any post that you have uploaded. This includes stories, photos, videos, and posts with product tags. Once you have the content you are ready to share with the world, it’s time to get started.Here's the step-by-step guide to running a social ad:
- On your business profile page, click on “Ad Tools” next to where you would edit your profile.
- Click on “Choose a post”. A screen with all of your posts should appear. On this menu, you can filter out posts based on the type of content they are, the time they were posted, and if they are eligible to boost or not.
- Once you have selected a post, click “next”.
- The Instagram app then takes you through a series of questions, asking you to specify your goal, your target audience, your budget, and the duration of the ad. Once you have completed these, click “Create Ad”.
- The final step in this process is getting Instagram’s approval of the ad. Once this has been completed, you will be notified and the ad will begin running.
While your ad is running, you can also stay updated on its effectiveness through the app. Through the “insights” section of your profile, you can view the reach and engagement details.
Instagram gives you all of the tools you need to create an ad, build your ideal audience, set goals, and track progress. It’s time to watch your business grow!
Interested running social ads? Our team has years of experience running ad campaigns on social with various budgets. Whatever the goal of your ad campaign may be, we can help you achieve it! Email us today <3