If you aren’t familiar with Instagram's newest feature, we are here to break it down for you. With all of the changes to the Instagram platform, you may have missed this exciting new addition. Instagram guides are a mix of feed posts and blog posts, all compiled into one guide. You can select photos from your feed, camera roll, and stories to put a variety of content in one place. Guides can be made up of images, old Instagram posts, blogs posts, and more! So, if you want to share a really long caption to one of your posts- now this is a great way to do that! We see lots of potential for Instagram guides, here are some ways you can use them on your own account.
A Gift Guide
Who doesn’t love a gift guide this time of year? We love finding new brands to shop for and products to try. A gift guide is a perfect way to combine all your favorites into one post. With a guide, you can include photos of all your favorite products and write a description of each one. If you are a business owner, then this is an amazing way to advertise your products in a concise post. We can’t wait to check out all of your gift ideas!
Tips & Tricks
If you are an expert about anything and love sharing advice, a guide could be a perfect way. You can create a list of tips to share with your followers. Anything from makeup tutorials, to fitness tips, to photo editing advice. This is an amazing way to increase engagement and encourage people to share your content. This will also provide more value to your followers.
Create A Ranked List
We love making lists. If you haven’t read the list of our favorite coffee shops, then you need to ASAP. We already know that we will be making a variety of lists on the Nesscessity Instagram page! Whether it’s a list of restaurants, clothing stores, or travel destinations, you can rank all of your favorite things for your followers to check out.
Shoutout Other Influencers
One of our favorite things to do is promote other small businesses. Whether it’s a micro influencer or a local company, sharing other people’s pages is a great way to support the community. As a small business, we know the value of sharing each other's social media pages. Creating an Instagram guide of your favorite influencers and brands can be a great way to share your love for other pages. Also, who doesn’t love discovering a new account to follow?!
The content is endless when it comes to traveling. If you want to share the best places to eat, stay, and explore then a travel guide is perfect. You can send these to family and friends who are visiting one of your favorite places and need recommendations. Your followers will also really appreciate hearing about new places to check out. You may even inspire someone’s next vacation!
We are so excited to start exploring the new Instagram guide feature and share fresh content. We hope this gave you some inspiration for your guides, too! Make sure to tag us in any guides you create so we can check them out.