Video content has become the post type of choice among brands and creators, especially on Pinterest. In 2020, video content was introduced to Pinterest with Video Pins and quickly became one of the top creative tools for brands, businesses, and creators. Since the new addition to the app, Pinterest Video Pins have thrived and changed the game on the platform so much so that early-adopters are seeing big benefits as a result.
In this blog post, we’re going to cover why Video Pins are a great way to promote your business and how you can utilize Video Pins to skyrocket your growth on the app, as well as on your other platforms.
Why Pinterest Video Pins Are Incredible for Business
If you’ve already started posting video content on other platforms, then you know just how much people love to watch videos. They’re an engaging format, perfect for brand story-telling and showing your products or services in action.
Videos on Pinterest thrive when it comes to standing out from the crowd. When scrolling through the app, they automatically start playing and distract you from the stand-still pins. When the movement catches a user’s attention, it makes them stop in their tracks and watch whatever is being shown. Plus, Video Pins are displayed in a scrollable banner at the top of the Pinterest app search results, which is a huge opportunity for brands looking to increase their exposure. Chances are, you’re already consuming the same video content on other platforms like Instagram, Facebook, TikTok, or YouTube.
What many don’t know is that, like other platforms, Pinterest is an amazing platform for video content too, and video Pins bring some key benefits for businesses and brands. Since it’s a visual discovery platform, it’s a great app to use for reaching and inspiring new audiences. In fact, 85% of users say Pinterest is where they go to start a new project or search for new ideas, rather than searching for specific brands.
It’s not just the added visibility that makes Video Pins so great. They also allow brands to share so much more on the platform. Anything from authentic storytelling to product demos is on the table. This added value makes it more likely that a user will save your video to one of their boards, which then affects the Pinterest algorithm and will boost your Pin in future search results.
Another great feature of Video Pins is that you can use them to drive viewers elsewhere, such as your YouTube channel, Instagram page, website, or product pages. Viewers are more likely to click through the Pin’s link after engaging with your video content, which is great for cross-promotion and sales.
Now you know everything there is to know about what Video Pins are and do. With all this information in mind, it’s worth utilizing Pinterest and Video Pins for your brand or business and optimizing your Pins so they stand out from the crowd! It’s time to start Pinning!