As scrolling through posts, typing out messages and checking notifications has become a part of our everyday personal lives, the whole world of marketing is being shaped by how we use the internet. When it comes to communicating, social media and email have become second nature to billions of people worldwide. So we can’t put this simply enough; if everyone’s joining the party here, it’s time you do too! Here are some important reasons why your brand needs to turn its marketing focus toward social media and email marketing.
You can’t create loyal customers if people aren’t aware of your brand in the first place. Social media is a way of making that first impression to potential customers and inviting them to engage with your brand. A recent study shows that 55% of consumers learn about new brands on social media. Although it's unlikely that you’ll reach all 55%, this shows that social media’s importance for consumers is topping the charts.
There are also a lot of tools that social media has to offer. Apps like Instagram, Snapchat, Facebook, and TikTok allow you to create content from anywhere, anytime, at a fairly simple level. On top of that, all of these apps give you so many opportunities to get creative! Social media is also a direct way to track progress on how your brand is doing through viewing followers, comments, and likes. There are also tools that track the analytics of your posts and who they reach. The possibilities are endless, and new features just keep on coming!
Have you ever heard the phrase, “make new friends, but keep the old”? While social media creates customers, email marketing is what keeps them around. Your email subscription list is made up of people that have already taken a lot of interest in your brand. It makes sense to think that marketing is mostly about sharing your ideas with new people. However, keeping your already loyal customers interested and engaged is so important. It's those people that will share your brand with people they know, and review what you have to offer in a positive way. Email marketing reaches your customers on a more personal platform compared to the giant pool of brand they come across while swiping on social. These campaigns can include information on new products, deals, and sales. Sharing any inside scoop on what your business is up to will make customers feel as if they are a part of your brand. Because after all, they really are!
In short, it's time to get in some in boxes! If your business is ready to take that next big (& crucial) marketing step, email us!