If you’re not sure what to post next on your social media page, evergreen video content will always be your best bet. Since evergreen content doesn’t follow the latest trends or dances, it makes it easier to create your own videos without following what everyone else is doing. This type of content is shown mostly in “behind the scenes” or “day-in-the-life” videos and audiences will always be satisfied watching this style of content. So we’re here to give you the low-down on vlog-style content.
Vlogging 101
First, we should start off by telling you what this type of content is especially if you’ve never filmed or seen vlogs before. Here are the basics:
- “Behind the scenes” videos: in these types of videos, you will give your audience an insider look at business operations. Here, you will be filming yourself filming content, creating and showing products, having team meetings, or doing anything else that you think viewers might want to see behind the curtains. Many of these videos will focus mostly on one task or project.
- “Day-in-the-life” videos: although these types of videos are very similar to “behind the scenes” videos, they display what an entire day looks like instead of honing in on one project or task. Your followers will essentially become flies on the wall of your small business when taking them through your day.
Traditionally, “day-in-the-life” videos on YouTube would provide 10-20 minutes worth of detailed content for followers, showing the perspective of the vlogger's workday or a day full of errands. But now that we are in the prime time of short-form videos, “day-in-the-life” content is being shown in 30 seconds or less rapid-fire glimpses.
As we mentioned before, these types of video content are considered evergreen. Many of the videos that trend on TikTok or Instagram don’t have a lifespan like vlog-styled videos. Instead, they’ll continue to circulate, racking up views and engagement while continuing to build brand awareness for as long as you let them.